Need to Sell a Unique Home? Uh ohhh

You might be thinking "how am I going to sell this home?!"

Maybe it has...

• an awkward layout - kitchen to bathroom to living room into basement into bedroom.  LOL
• a lot of repairs that need to be done - who needs the septic working when we can build an out-house in the back yard?

• an OVER COMPENSATION of improvements.  I call this the "Scarface Syndrome."  These are the homes where the seller installs gold faucets, over the top lighting fixtures and a pond with an area to chain up the tigers because they believe it will help to increase the value of their home when they go to sell it.  NOT!

• a poor school district - it's not the kid's fault
• long commute - what's another 2 hours out of a buyer's life every day driving to work and then back to home? 

• a bad smell - Ewwwwww

• lopsided neighborhood - was it really a great idea to build a concrete contemporary "monster" in a quaint area of traditional homes?

I think you have the picture.  You have a unique home that needs to be sold.  How can you do it?  Will you go with your sister's friend because she just got her real estate license.  Is that really the best idea?

How about you hire a top sales agent 🥇 that knows how to sell unique homes 🏰 Someone who has a plan 📣 and the power of technology that will sell your unique property for the most 💲 money possible?

What might be included in an actionable plan to sell a unique property?  In this article we’re going to discuss some actionable tips for selling a unique home that truly will make a difference.  It’s important when selling a unique home that the proper steps are taken, otherwise, it potentially can be an unsuccessful sale.  Read on to find out some great advice on how to sell a unique home!

Don't use that pic of the small outdated bath with the toilet lid up

The pictures being taken and used in the listing must be proper and high quality.  Sounds simple but we see these types of pictures every day online.  Nothing is worse than someone seeing your home on the internet and laughing about the pictures.  The majority of home buyers are using the internet to shop for their next home.  In fact, buyers are judging a home before they even step foot onto the property.

It’s vital that when selling a unique home, the agent is either hiring a professional photographer to take high quality photos or knows how to take high quality photos.  We don't need to have a picture of every room, especially if it is of a small, very outdated bathroom.  One of our goals is to get as many showings as possible for a unique home.  We want to get people in the door to show them the beautiful features of it and why they would want to live there.

Know the Zoning

Can you property be sold as residential, industrial or maybe even for church services?  We recently had buyer that loved a home and wanted to make an offer on it.  All documentation from the listing agent had this home being sold as a single family residence.  After further investigation we found the home had been zoned industrial.  We kept a buyer out of trouble wasting time and energy on trying to buy that home to live in AND we educated the listing agent on the property he was selling.  SMH...what type of agent doesn't know the type of property they are selling?

Here come the drones!

Another unique marketing tactic that must be used when selling a unique home is aerial photography.  If a real estate agent doesn’t have the capabilities, skills, or requirements to take high quality aerial photographs of a unique home, they should hire a company to do so.

Where's the video?

Potential buyers, especially those who purchase a unique home, expect video.  For example, if a home is unique because it would be considered a luxury home, a high quality video is a must.  This is a basic.  Buyers want video, this will get your property the most exposure possible.

What's your property's URL?

That's right.  Your property is unique and needs it's out web page.  Also, w

hen selling a unique home, it’s extremely important the agent that’s hired to sell the home has a high ranking and high traffic website and that the unique property is featured on said website.  It’s important to ask prospective real estate agents if they have a website and if so, how many and where are the website visitors coming from.

Who are these buyers anyway?

Unique homes traditionally have a very small demographic or target audience when it comes to the type of buyer that will likely purchase the home.  It’s vital to the success of the sale that the type of potential buyer is identified and a detailed plan is established on how they will be reached.

For example, if a unique home is located in a gated golf course community, it’s highly likely the potential buyer will be an avid golfer.  It’s vital that the home reaches this type of potential buyer.

A top selling real estate agent will know how they can reach the types of buyers that’ll likely purchase a unique home.  Techniques such as Facebook targeted marketing and print advertising in specific publications are two great examples of how a unique property can reach potential buyers.

Do we need ServPro?

Sometimes a quick clean-up by the seller is not enough.  We might need a professional team to help us.  We have contacts with local contractors to help us every step of the way.  A clean, fresh smelling home will sell so much easier and quicker.  

Are you selling a unique home in CT?  If so, the above tips are going to be critical in order to have a successful home sale!  If you’re looking for a CT real estate agent with experience selling unique properties, contact me so we can setup an actionable game plan.

Contact Rob Rosa and his team at Berkshire Hathaway HomeServices New England Properties easily by calling/texting to (860) 558-2122 or emailing at robrosa@bhhsne.com to set up an appointment.

Get more information and see testimonies from past clients at http://CTRealEstateSelling.com

Office Address servicing ALL OF CT:
1160 Silas Deane Hwy, Wethersfield, CT  06109