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Two Small Changes, Big Results

 


How I Helped a Seller Turn “Stuck” Into “Sold” — and Became Their Real Estate Hero

Not too long ago, I met a wonderful family who’d been trying to sell their home for months — with no luck. They’d had a few showings but no serious offers. Each week that passed left them more frustrated and worried about missing out on their next chapter.

When they reached out to me, I could tell right away what the problem was: they weren’t priced competitively for our local market. They’d trusted an online estimate instead of a detailed, up-to-date market analysis.

We sat down together at the kitchen table and went through every detail — the comparable sales, buyer demand, neighborhood trends, and the upgrades they’d made that deserved to shine. With the right data in hand, we adjusted their price to hit that sweet spot that attracts motivated buyers without leaving money on the table.

But pricing right was just the first step. I launched my unique marketing program, which showcased their home in its best light — professional photos, targeted online ads, social media buzz, and outreach to my network of qualified buyers. It all worked together to create excitement and urgency.

Within days of relaunching at the new price — and with the right marketing behind it — they had multiple showings and soon after, multiple offers. In the end, they closed above their asking price, on their timeline, and with far less stress than they ever expected.

Helping people move forward is what I love most about this business. For me, it’s not just about numbers — it’s about caring enough to get it right, negotiating fiercely, and having a marketing plan that sets your home apart.

If you’re wondering if your home is truly ready to attract buyers, don’t leave it to chance. Let’s make your next move smart, strategic, and successful — together.


#HomeSellingTips
#SmartSeller
#PriceItRight
#RealEstateMarketing
#CompetitiveMarket
#SellYourHome
#RealEstateHero
#RobRosaRealtor
#CaringAgent
#CTRealEstate

About Me

My photo
Rob Rosa, Berkshire Hathaway NE Prop.
My focus is helping people increase their lifestyle. I love my huge family and work tiredlessly to help them and my clients everyday. I have been working in real estate since 2000. I have been awarded numerous Top Agent awards and am currently ranked in the Top 1% of the Berkshire Hathaway HomeServices global network, over 52,000 agents. I am also the Founder and Instructor of Rubicon Crossings School of Real Estate: offering state of CT approved pre-licensing class, get info at http://ctrealestateschool.info. My extensive experience is: top producing sales and marketing executive focused on quality service and relationship building. Have over 30 year’s experience helping people in busines, including with two Fortune 100 companies; UPS, UHG and Berkshire Hathaway HomeServices: project management, mortgage lending, residential, commercial and franchise sales, property management and real estate education leader. I live in East Hartford and work all over central CT. My office address is 196 Berlin Turnpike #5, Berlin, CT 06037 and I have been involved in many events in Rocky Hill and Glastonbury. I look forward to helping you every way I can.

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